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Over Here The Heritage of
Indian Tea
Over There
 
The Heritage of Indian Tea

Some Opinions

This book explains the road ahead well. It is comprehensive in its coverage and contains beautiful photographs, especially of the tea gardens, that are as pleasing to the eye as the tea they produce is to the tongue. Combined with its well-researched history of tea-growing and tea companies, this book should be useful to all interested readers.

ATAL BIHARI VAJPAYEE,
the prime minister of India, New Delhi

This well produced and documented book provides valuable information on various interesting facets of the Indian tea industry.

K.C. PANT, deputy chairman, Planning Commission, New Delhi

It is a well researched and illustrated book on our tea industry… The book fills in many blanks in earlier studies on the industry.

KHUSHWANT SINGH
noted writer and journalist

It is undoubtedly a landmark research study which provides an absorbing account of the growth and contribution of the tea industry over a century…. Needless to say, the points brought out are worthy of consideration, particularly those relating to the socio-economic development of the country.

ABID HUSSAIN, former ambassador to the USA and secretary, Commerce,
Government of India, New Delhi

The focus on the unsung heroes of the industry, the socially and economically deprived workers, adds a refreshingly new dimension to the study.

R.A. MASHELKAR, director general, CSIR & secretary, Department of Scientific & Industrial Research, Government of India, New Delhi

Now available, a new, comprehensive, and vividly illustrated book on Indian tea, its past, present, and future, exploring many novel facets of an industry that has become an Indian heritage which is globally respected. This is a book that cannot fail to delight tea professionals and tea enthusiasts alike.

The Eastern Traditions of TeaTea has found a permanent place in the lives and hearts of diverse peoples the world over, and spread cheer and camaraderie for over 4500 years. Poets and philosophers have lavished praise on it, and perhaps no other beverage has been the object of such ritual and ceremony across the planet. Today, over 3 bn cups of tea are consumed every day across the globe, making it the most popular and cheapest drink in the world after water. Its fragrance, flavour and gentle aroma generate a sense of pleasure, well-being, and fellowship across the world, around the clock.

India is the largest producer and consumer of tea in the world. Since the mid-nineteenth century, tea has been one of the largest foreign exchange earners and a major source of state and central taxes. Eco-friendly, it is also a caring industry that generates income and livelihood for nearly 20 m. people in the country. Far from the madding crowd, located in remote and backward areas, tea-growing regions have silently, almost bashfully, evolved a remarkably humane corporate ethos.

Inviting Friends Round For TeaThe Heritage of Indian Tea provides a perspective of the history of the tea industry in India, the role tea plays in our lives and that of our country, and wide-ranging developmental initiatives that have for decades been undertaken by the Indian tea industry.

This is a story that needs to be told because few are acquainted with the fascinating process through which the tea that enters their markets and homes passes, and how it beneficially impacts the lives of millions of hitherto marginalized individuals. Most outside the distant confines of the Indian tea industry will be astonished at the sheer range, scale, and scope of the innovative welfare schemes launched by an industry that chooses to care.

A well-researched and carefully documented book, it analyses the problems that are threatening to bring the Indian tea industry to its knees and hampering its ability to invest, modernize, grow, and remain competitive in world markets. It raises important questions that deserve serious attention and, above all, decisive action. The author presents a balanced, scholarly, and comprehensive picture of the industry as a whole bringing many hitherto unexplored facets to light that will interest tea professionals and tea enthusiasts alike.

The author

Dr D.K. Taknet is a well known business historian. He has undertaken many analytical research studies and been awarded scholarships and fellowships by several premier institutions. The author of a number of books which have been widely reviewed and excerpts from them serialized in sundry daily newspapers, Dr Taknet has contributed extensively to the national and international print media. Widely traveled, he has participated in several international seminars and conferences, and is associated with a number of distinguished professional and social organizations.

For enquiries and orders :
Executive (Publications)
IIME, 1, Mahatma Gandhi Marg
Jhalana Institutional Area
Jaipur 302 004, India
Tel. : 0091-141-620535/703093-94
Fax : 0091-141-620111
Email : iime1@sancharnet.in
            iime_delhi@hotmail.com
Pouring out another Cup of Tea The Heritage of Indian Tea
Size : 21.6 x 28.8 cm
Weight : 1.5 kg.
Pages : 264 in colour on imported matt paper
Colour photographs and paintings : 270
Black & white photographs & illustrations : 90
Price : Rs 3900 with free delivery anywhere in India
Overseas orders: US$ 80+30 (Express shipping)
Hardcover with jacket in slipcase
ISBN 81-85878-01-3

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