available, a new, comprehensive, and vividly illustrated book
on Indian tea, its past, present, and future, exploring many
novel facets of an industry that has become an Indian heritage
which is globally respected. This is a book that cannot fail
to delight tea professionals and tea enthusiasts alike.
has found a permanent place in the lives and hearts of diverse
peoples the world over, and spread cheer and camaraderie for
over 4500 years. Poets and philosophers have lavished praise
on it, and perhaps no other beverage has been the object of
such ritual and ceremony across the planet. Today, over 3
bn cups of tea are consumed every day across the globe, making
it the most popular and cheapest drink in the world after
water. Its fragrance, flavour and gentle aroma generate a
sense of pleasure, well-being, and fellowship across the world,
around the clock.
is the largest producer and consumer of tea in the world.
Since the mid-nineteenth century, tea has been one of the
largest foreign exchange earners and a major source of state
and central taxes. Eco-friendly, it is also a caring industry
that generates income and livelihood for nearly 20 m. people
in the country. Far from the madding crowd, located in remote
and backward areas, tea-growing regions have silently, almost
bashfully, evolved a remarkably humane corporate ethos.
Heritage of Indian Tea provides a perspective of the history
of the tea industry in India, the role tea plays in our lives
and that of our country, and wide-ranging developmental initiatives
that have for decades been undertaken by the Indian tea industry.
is a story that needs to be told because few are acquainted
with the fascinating process through which the tea that enters
their markets and homes passes, and how it beneficially impacts
the lives of millions of hitherto marginalized individuals.
Most outside the distant confines of the Indian tea industry
will be astonished at the sheer range, scale, and scope of
the innovative welfare schemes launched by an industry that
chooses to care.
well-researched and carefully documented book, it analyses
the problems that are threatening to bring the Indian tea
industry to its knees and hampering its ability to invest,
modernize, grow, and remain competitive in world markets.
It raises important questions that deserve serious attention
and, above all, decisive action. The author presents a balanced,
scholarly, and comprehensive picture of the industry as a
whole bringing many hitherto unexplored facets to light that
will interest tea professionals and tea enthusiasts alike.
Dr D.K. Taknet is a well known business
historian. He has undertaken many analytical research
studies and been awarded scholarships and fellowships
by several premier institutions. The author of a number
of books which have been widely reviewed and excerpts
from them serialized in sundry daily newspapers, Dr
Taknet has contributed extensively to the national and
international print media. Widely traveled, he has participated
in several international seminars and conferences, and
is associated with a number of distinguished professional
and social organizations.