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It is interesting how many companies are SIMPLY [something]. There are quite a few of them at this site. Here's the list so far...
Simply Fair - Fair Trade in the world
Simply Drop - connected with Royal Mail
Simply Games Ltd - video games etc
Simply Garden Furniture - part of the Kybotech group
Simply Home Entertainment - niche market DVD
Simply Be - plus size fashion
Simply Scuba - underwater gear
Simply Log Cabins - outbuildings constructed from timber
Simply Paving - a supplier of paving
Simply Picnic - dining out in style
Simply Recycle - mobile phone recycling
Simply Switch - electricity and gas
Simply Whispers - allergy-safe jewelry USA
Simply.com - was a hosting company, but now it seems to have simply disappeared
Simple Cover - insurance. Well, OK, it's Simple Cover, not Simply Cover, but it might as well be included in the list!
The idea of a company being named Simply [whatever] gives the idea that whatever it is that's involved is not over-complicated or difficult. However, it's a bit like "Just..." and tends to suggest that whatever the company has as its main line, then that is the only line it has. This kind of thing often leaves the company a hostage to fortune, for example if the company was called "Simply Baths", and then they diversified to sell toilets as well, it would leave their company name at-odds with their range of goods.
An interesting variant on "Simply..." is Seriously. There's a company whose gadgets are widespread, and the whole set of stores are known as Seriously Stores.
Were it to be "Simple" rather than "Simply", it has the other problem which is an association with that which is "simple", not merely easy. This is illustrated by the idea that a person may be "simple", which does not mean they are stupid, but it does mean they are simple-minded, and uncluttered from intellectual complexity.